Some companies see ahead of the curve, and get there before consumers do.
Some companies create the curve.
And then there are companies that try to get their slippery fingers on the curve and keep it from, well, curving.
One example recently is the magazine industry.
“The Internet is fleeting. Magazines are immersive.”
We know how well that industry is doing. Good luck with that.
Another company I’ve seen do that recently is Dockers.
Dockers is owned by Levi’s, which is a privately held company, so it’s not that easy to get an idea of how they’re doing. But, next time you’re out and about, take a look around and see how many men are wearing khakis who aren’t on the job.